PlayYourRole 2019
Entering the month of August 2019, Revolt Industry celebrates Indonesia’s 75th Independence Day with a campaign that lasted for 4 weeks during the month of August 2019. Revolt Industry’s Play Your Role campaign was a continuous work from Co-Fight 19 campaign which tackled the effect of COVID-19 to the business. Play Your Role campaign marks the end of the brand’s 40% discount on all items since February 2020.
The concept of Play Your Role campaign was to see 17th August 2019 as more than just a celebration of the nation’s Independence Day – it should be seen as the perfect moment for everyone to take part and act for a change. The brand believes that a small act marks a long way weather it is for personal growth or for the positive impact on the people around you. Celebrating the spirit of renewal, each week Revolt Industry would post a short campaign video released via Instagram that reveals 3-4 virtues. Released in 6 different videos, the brand undertakes 15 virtues: Gratitude, Cheerfulness, Perception, Serenity, Health, Perserverance, Courage, Solidarity, Love, Honesty, Self-Control, Productivity, Confidence, Creativity, Empathy
“Each of us has a role – each of our role serves a purpose – and every fulfilled purpose creates change”
Entering the month of August 2019, Revolt Industry celebrates Indonesia’s 75th Independence Day with a campaign that lasted for 4 weeks during the month of August 2019. Revolt Industry’s Play Your Role campaign was a continuous work from Co-Fight 19 campaign which tackled the effect of COVID-19 to the business. Play Your Role campaign marks the end of the brand’s 40% discount on all items since February 2020.
The concept of Play Your Role campaign was to see 17th August 2019 as more than just a celebration of the nation’s Independence Day – it should be seen as the perfect moment for everyone to take part and act for a change. The brand believes that a small act marks a long way weather it is for personal growth or for the positive impact on the people around you. Celebrating the spirit of renewal, each week Revolt Industry would post a short campaign video released via Instagram that reveals 3-4 virtues. Released in 6 different videos, the brand undertakes 15 virtues: Gratitude, Cheerfulness, Perception, Serenity, Health, Perserverance, Courage, Solidarity, Love, Honesty, Self-Control, Productivity, Confidence, Creativity, Empathy
“Each of us has a role – each of our role serves a purpose – and every fulfilled purpose creates change”
Article written by Juanita Inez
Concept by Stephen Panghegar, Burhan Poetra, Agung D.K. , Juanita Inez
Photo by Agung D.K.
Video & editing by Billie Tjie
Graphic design by Burhan Poetra